I would look to science fiction for inspiration. A lot of the stuff we’re building nowadays, that you’re hearing about that’s being built, is straight up science fiction.
If you’re doing a start-up, or creating a company, I highly recommend [this]. It’s about the crucible of creating a company, and the hard choices you’re constantly making.
Frankly, if I’d read this book before doing Tekadence… [it] would have given me the strategies to recognize the reality of our situation much sooner.
The Gel conference creator explains the dangers of using focus groups, surveys and personas while ignoring the actual customer. A fantastic read that highlights surprising product failures at Netflix, American Airlines, and even Google.
The first, best, and most readable overview of the Scrum process. Oh, it’s free too.
I recommend to so many people… It’s made me way more thoughtful about how I use data to make decisions, and how my customers use data to make decisions, and the impact of those decisions.