John Hargrave is the CEO of the highly-profitable content-optimization firm Media Shower, home to thousands of editors diligently working away to improve the voice of the web.

But once upon a time, John was the CEO and founder of ZUG.com. It was the Borowitz Report without the tweets, Funny or Die without the UGC, Borat with a blog. At its peak, the site boasted 4.5MM uniques and top Google rankings for keywords like “credit card” and “viagra”, and yet — although it survived for 15 years — you’ve probably never heard of it.

In this episode of The Fail Better Podcast, John Hargrave relives some of the epic stunts featured on the site — including Michael Jackson impersonators, wearing vibrators through TSA security, and taking viagra in church — and then explains what could have saved the site, and what he wishes he’d known just a little bit earlier.

Read the transcript of this episode here.

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