Dune
Frank Herbert
"I would look to science fiction for inspiration. A lot of the stuff we’re building nowadays, that you’re hearing about that’s being built, is straight up science fiction."
- Ethan Lance, Head of Product, Dwell.com
The Hard Thing About Hard Things
Ben Horowitz
"If you’re doing a start-up, or creating a company, I highly recommend [this]. It’s about the crucible of creating a company, and the hard choices you’re constantly making."
- Aaron Newton, Cofounder of Thanx
The Lean Startup
Eric Reis
"Frankly, if I’d read this book before doing Tekadence… [it] would have given me the strategies to recognize the reality of our situation much sooner."
- Pete Deemer, CEO of GoodAgile
Customers Included
Mark Hurst
"The Gel conference creator explains the dangers of using focus groups, surveys and personas while ignoring the actual customer. A fantastic read that highlights surprising product failures at Netflix, American Airlines, and even Google."
- Andy Deemer, Creator of The Fail Better Podcast
The Scrum Primer
Pete Deemer and Gabrielle Benefield
"The first, best, and most readable overview of the Scrum process. Oh, it’s free too."
- Andy Deemer, Creator of The Fail Better Podcast
Weapons of Math Destruction
Cathy O'Neil
"I recommend to so many people… It’s made me way more thoughtful about how I use data to make decisions, and how my customers use data to make decisions, and the impact of those decisions."
- Aaron Newton, Cofounder of Thanx